In-Tools develops innovative Adobe InDesign and Adobe InDesign Server plugins and scripts that automate production and save publishers time and money. In-Tools retained Nimbleware Consulting to help them reinvent their business, from product strategy to corporate branding. Our work included the following:

  • Primary research with customers and partners on company, product, and support strengths and weaknesses
  • Complete product portfolio analysis
  • Product positioning, packaging, pricing, competitive analysis, and pricing implementation
  • Marketing mix recommendation, including ads, social media, and web content
  • A complete rebranding of the company, from the corporate logo to website design and development

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