Market Analysis
Listening to the Market - Talking to the Internal Teams
Assessing the market is the first step in the Product Management process. Its role is to measure the opportunity, identify trends in technology, understand who the customer is, discover the customer needs, learn what the competition is doing, understanding how well you’re doing in servicing the market and the customers, and identifying the best routes in getting to market.
Market Analysis
- Market Landscape Research
- Market Trends, Problems, Requirements
- Technology Assessment
- Competitive Analysis
- Market Sizing
- Product Performance
- Operational Metrics
- Channels of Distribution
- Win/Loss Analysis