Product Marketing

As with our product managers, Nimbleware’s expert product marketing professionals are available in whatever capacity and for whatever duration you require.

Corporate and Product Branding

Whether you’re the new kid on the block looking to establish your brand, or you’ve been around the block a few times and need to refresh your brand, we can help. Our branding services for startups and industry veterans include:

  • Branding strategies and plans
  • Go-to-market strategies and plans
  • Positioning and messaging
  • Online presence and optimization
  • Collateral, presentations, demonstrations, and sales tools

Product Launch

You’re getting ready to launch your next great product or service, but maybe you have a limited budget. Or maybe everything hinges on great press reviews. Or maybe you’re not sure how to go about creating useful sales tools. We can help with a wide range of launch needs, including:

  • Product launch strategy and planning
  • Messaging and positioning
  • Features and benefits communication
  • Public relations (i.e., communications, tours, and reviews)
  • Presentations and demonstrations
  • Sales training and tools
  • Website updates

Demand Generation

Need help creating demand for a brand-new product, or boosting demand for a product that’s been on the market a while? Our strategies and tactics for generating market buzz and customer interest include:

  • Customer acquisition strategies and plans
  • Customer surveys and feedback
  • Marketing plans
  • Public relationship building
  • Direct mail, email marketing, print advertising
  • Online and search strategies
  • Search engine optimization (SEO)
  • Social media strategy and execution with Twitter, Facebook, blogs, and more

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