Posts Tagged ‘mobile’


Print Different

Posted by: by John Parsons on December 29th, 2012

This is typically the time of year when columnists, pundits, and bloggers look back at the past year, and ahead to what the next one may bring. Assuming the planet will not end altogether on December 21st, here’s my retrospective and glimpse forward for the printing industry. For some, the Mayan apocalypse may actually be [...]


Fear of the Dark

Posted by: by John Parsons on December 11th, 2012

Admittedly, Halloween would have been a better holiday for this post, but since superstitions have no fixed season, I thought I’d dredge up an old one—namely, printing as a “dark art”—and ask if those same fears cloud our thinking today. When Gutenberg’s vision of print manufacturing first emerged, it was a highly disruptive technology. It [...]


Consumer Media Choices: Paper or Silicon?

Posted by: by John Parsons on October 29th, 2012

Not all that long ago, our communications choices were limited to print and some form of analog broadcast. Computers changed how we created media, especially for the printed page, but not the medium itself. Of course that all changed with the Inter-Web and its latest incarnation: mobile devices. In the rush to go mobile—our collective [...]


The Perils of Print+Mobile

Posted by: by John Parsons on October 25th, 2012

Earlier this month, I journeyed to Chicago for this year’s Graph Expo, the annual trade ritual for the struggling print industry in North America. Occurring only a few months after drupa—the worldwide version of that experience—Graph was something of a re-hash. My editor at Printing Impressions acknowledged this when he commissioned my upcoming article on [...]


The Allure of Mobile

Posted by: by John Parsons on October 16th, 2012

As I recover from the blast of activity surrounding Graph Expo,[1] it occurs that everyone I met there seems to be fully committed to doing business on mobile platforms—even if they have no idea why or how. Mobile is the new big thing, whether you’re serving consumers or businesses. QR Codes are everywhere, and a [...]


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