Posts Tagged ‘print’


Words Fail…

Posted by: by John Parsons on January 17th, 2013

Last year, I wrote about Korzybski’s semantic theories—especially the problems generated among humans who confuse words (symbols) with the objects they represent. Since I’m in the business of words, I’m forever hopeful that we’ll figure out how to use them well, and resolve our differences with rational discourse. However, having just returned from a publishing [...]


Silver Cloud / Dark Lining?

Posted by: by John Parsons on January 16th, 2013

At the risk of channeling the late Andy Rooney, I have a bone to pick with cloud computing and its adherents. Like all business trends, “The Cloud” (capitalization required) has achieved meaningless buzzword status. It has also attracted its share of pretenders, predators, and puzzled participants. Let’s be clear from the start: cloud computing is [...]


Print Different

Posted by: by John Parsons on December 29th, 2012

This is typically the time of year when columnists, pundits, and bloggers look back at the past year, and ahead to what the next one may bring. Assuming the planet will not end altogether on December 21st, here’s my retrospective and glimpse forward for the printing industry. For some, the Mayan apocalypse may actually be [...]


Paper Power

Posted by: by John Parsons on December 20th, 2012

Elsewhere in this space, I’ve written about the environmental misconceptions surrounding print and paper. As it turns out, the print medium is potentially[1] the most sustainable and least problematic when it comes to energy consumption and carbon emissions. However, it turns out that paper is not only benign environmentally, but it is also a potential [...]


Fear of the Dark

Posted by: by John Parsons on December 11th, 2012

Admittedly, Halloween would have been a better holiday for this post, but since superstitions have no fixed season, I thought I’d dredge up an old one—namely, printing as a “dark art”—and ask if those same fears cloud our thinking today. When Gutenberg’s vision of print manufacturing first emerged, it was a highly disruptive technology. It [...]


What Makes Paper So Special?

Posted by: by John Parsons on November 13th, 2012

When discussing the merits of print communication, pundits like me tend to fixate specific applications like publishing or business communication, but don’t say much about the medium itself: paper. There are preconceptions about its inconvenience in dealing with large quantities of data (true) or its negative impact on the environment (false). However, we don’t often [...]


First Impressions

Posted by: by John Parsons on November 13th, 2012

It never pays to resist or deride innovators—especially in the world of print. The clerics and inquisitors who warned us about the dangerous innovation of Herr Gutenberg (himself a pious man) ended up on the losing side of that technology argument. William Morris decried the industrialization of the printed word, and even went so far [...]


Consumer Media Choices: Paper or Silicon?

Posted by: by John Parsons on October 29th, 2012

Not all that long ago, our communications choices were limited to print and some form of analog broadcast. Computers changed how we created media, especially for the printed page, but not the medium itself. Of course that all changed with the Inter-Web and its latest incarnation: mobile devices. In the rush to go mobile—our collective [...]


The Perils of Print+Mobile

Posted by: by John Parsons on October 25th, 2012

Earlier this month, I journeyed to Chicago for this year’s Graph Expo, the annual trade ritual for the struggling print industry in North America. Occurring only a few months after drupa—the worldwide version of that experience—Graph was something of a re-hash. My editor at Printing Impressions acknowledged this when he commissioned my upcoming article on [...]


The Allure of Mobile

Posted by: by John Parsons on October 16th, 2012

As I recover from the blast of activity surrounding Graph Expo,[1] it occurs that everyone I met there seems to be fully committed to doing business on mobile platforms—even if they have no idea why or how. Mobile is the new big thing, whether you’re serving consumers or businesses. QR Codes are everywhere, and a [...]


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